Most business owners intuitively understand the importance of marketing their idea, service, or product. After all, marketing your business helps spread awareness, and results in greater sales. Of course, not all forms of marketing are created equal. In fact, when done improperly, marketing could ultimately hurt your business. If your marketing strategy fails, not only did you waste financial capital, but you could also have done irreparable damage to your brand. After that point, it would not matter what different strategies for marketing you try, nobody will buy from your business.
It should be very obvious then, that merely picking a form of marketing and employing that to promote your business is not enough. You should carefully consider not only the methods of marketing available to you at any given time, but also how you will implement those strategies.
Regardless of whether your business is a small local one, or a multi national corporation, video marketing is something you should implement to help spread the word about your brand. The Guardian recently wrote a piece outlining the importance of video marketing not only today, but in the future as well. The main takeaway from the piece is that more and more online consumers are watching videos rather than reading full length articles. This is a trend that is only going to continue into the video, and as more and more consumers turn to the internet, so too should you turn to video marketing. It does not matter if you own a restaurant, law firm, dental practice, animal hospital, or financial services firm, you should be implementing video marketing into your marketing plan.
The above video is an example of video marketing for a local dentist. It is worth noting that you do not need to hire a professional video production company in order to use video marketing for your local business. That said, if you can afford to buy a high quality professional video, I would recommend doing so. The reason you would want to purchase a professionally made video comes down to conversion. That said, if you cannot yet afford to pay a $1,000+ for a video, a cheap production video like the one above will work just fine.
Remember, if you want to attract more customers to your business and grow your revenues, you are going to need to market your business. The advantages of video marketing are that it is cheap, easy, and quick to implement. Additionally, video has been shown to convert more viewers into customers than most other forms of marketing.
Ultimately, the most important thing is that you can take action today to help promote your business. So stop wasting time watching TV or reading Facebook, and start creating some videos to help market your business today!